Creating Content For Signage

I wanted to share with you some interesting tips on creating digital signage content.  I thought for my business owners out there this would be helpful if you are considering adding digital signage to your business. 
Your most important message should be in the beginning and the end of the sign.  This will help to get their attention and remember the message.
 Use slower speeds on the 1st image than the others and leave enough time at the end for the last message to be remembered.
Choose 2 messages and get rid of the rest.  People like to say too much.  Keep it simple by focusing the messages and not going off on a tangent.
Group together in 3 Key phrases and concepts.  Important words and phrases need to be introduced 2-3 times in a row for enforcement.
Use jingles and Rhymes to help your clients remember.
When you use images of peoples faces or babies this can detract from your message.  Be sure to include these only if it is reinforcing.
Keep Text Clear, Simple and remember to use a Call to Action Statements.  It's best to keep your Logo and the Action Statement On the Screen at all times.
Your Call to Action Statement should Start with a verb, then the subject immediately following.
Use San Serif Fonts and Large Fonts for readability.  Don't go overboard with animation, text hodgepodges and colored texts.  Consider the style of your business and message.
Use Contrast on foreground and background.  This makes a huge difference even if it's done by 10%.
Motion Graphics and images should not interfere with the message either.
Digital signage is more like posters and not TV Commercials.  Each Slide needs to be strong enough to stand on it's own.
All the slides need to be geared toward the full message. 
I hope this is helpful to my readers that are either creating digital signs or are thinking about using digital signs. 
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