In this blog we will cover what an Introduction Video is and what it can do for your business.
This Above badly filtered video was McDonald's first video. Done way back in the day, you can see many of the same attributes that McDonald's used to first start the branding process. Ronald McDonald still exists. The hamburger is still on the menu. The message that McDonald's is fun for kids remains the message that we see today.
So how will you brand your business? What message will you put out there to sell your viewers on your product, your services and your company?
Some people may think that branding is not necessary. Some people assume that the client will just get it? The importance of branding is in every aspect of your company from your company's logo, the brochures, the colors etc. So why would video be any different?
Introduction Videos leave you in the driver's seat. You are in control of the message that your viewers see. You can get them to pull up in to the next window by the script and other methods included in the video. An Intro Vid can make or break the image of your business. Video helps to build trust in your company before the client ever opens the door. A large majority of our clients and customers are looking on YouTube to research us before we ever get a chance to talk to them. So wouldn't it make sense to make sure this video is sticking to our companies brand?
So when is it important to start the branding process? The answer is: the second you are opened for business! Waiting on the branding process will greatly affect your business. Branding not only helps your customers remember who you are it gives the client an idea of what you're all about.
Like the Micky D's Commercial, an emotional connection is made with the customer. This emotional connection helped keep the message to over 1 billion served. The introduction to buy their products in a sense went viral and stayed that way.
The statistics for the internet and social media are everywhere. *Mobile shoppers will reach 72.8 million according to Hubspot. Hubspot also claims that Online shoppers will reach to 184.3 Million this year. Hubspots survey also reported an increase of 3.3% for internet sales, since last year.
Pixability stated that Business video is up by 3400%. With these staggering numbers it only makes sense as a business owner to super size your advertising in these arena's.
When introduction videos are done the right way they are very effective at assisting in the branding process. When you launch an advertising campaign, this should be one of the first areas you should consider spending the most time on. Since this should be added to the front page or home landing page let's talk about what an Introductory Video is.
Introductory Video is exactly what it sounds like. This is your opportunity to introduce your clients to your business. It should be well thought out and have a specific message in mind. A Single message in mind. This is the gateway to what your company is all about. It lets people see who you are. It helps them familiarize how you do things. This is the jewelry of your website. This type of video is short, but worth a million words.
The Intro Vid should be no longer than 1.5 minutes in length. Sounds short but a little goes a long way. Anything over 1.5 minutes will run risk of your clients getting bored. So when it comes to Intro Video remember to hold the mustard. This video is best with just burger and bun.
The script or message still needs to touch on the important areas (Who, what, where, when, why and how). A good script doesn't need to be lengthy, however it needs to be juicy. This is your area to shine. This is your virtual salesman. While it shouldn't sound too much like a sale, it should sell your viewers on you.
A music bed is not necessary but this too should be an element to carefully select and consider. Music sets the pace of the video. A good message doesn't even need dialogue if it's done right. Music helps to create the mood. A good video should provoke some type of emotional response, music can definitely to this provoking for you. Make sure when selecting tunes for your video that you select appropriate music for your clients ears. And don't pirate music. This is a big NO NO! Musicians can be very sensitive people. Sort of a Grimace if you will. Because of the messy Intellectual Property Laws you need to tread carefully in this arena. (word on the street is this is the biggest area for law suits).
Emotional response can also be dictated by color and light. The look of something shot outdoors will drastically change the look of the final product. If you shoot indoors good lighting is imperative.
A small trick should to be wear something that looks nice.
Audio is another area that needs to be clear and not sound like an amateur recorded the video from the inside of a hollow box. If you don't have appropriate audio equipment then hire a professional or visit a local recording studio and do a voice over that you can include.
Audio and Lighting are like fries and a shake to your creation. However, these are absolute necessities.
An
introduction video helps to create the companies image. For the DIY
peeps, this can be very tricky if you aren't into photography or video
and film making. There are some things to be aware of. Light and
Sound. If a video is done and the lighting is not proper or the sound
is hollow, poor audio and lighting tells your clients that you are not
one to spend the money on high technology.
While that could be what you're telling them, think about the other possibilities.
While hiring a professional video company might seem expensive, it can often pay for itself. Remember that you only have to record this once and it's on the net forever. Unlike many other forms of advertising. This is a project that will last forever. If done right this maybe the last video your company will need. Chances are you'll go back for more.
Let's look at the .99 cent menu vs. a burger that costs $10. Although, essentially burgers can vary in prices for a few reasons. A good burger will be one that is hot off the grill and just like kids out of film school, your gonna get someone whose not as seasoned, and maybe not as big of a pattie.
I will admit a lot of today's generation of film makers are relatively brainiac's, where they lack in experience this usually means they won't show up on time (if at all) they will flirt with all the girls on set including and perhaps your wife, and they will just be hard to manage. Let's face it, you are a business person, A decadent executive with no time to manage a vendor. The $10.00 burger is usually gimmicky in my opinion. You don't get a better product necessarily but it cost you more. The best is right in the middle always done the way you like it and at a price that's affordable. When selecting a video company this is what you need to keep in mind.
Get someone who will give you a good product, without all the frills, whose knowledgeable. And remember to select someone who specializes in commercial video. People that are in the wedding business are very specialized but they may not know about how automotive customers make selections. Just saying.
If you can follow these tips you should be fine. EveGreyProductions does FREE!!! consultations for business owners. Check out the blog next week when we talk about the testimonial cheeseburger. Who to have give a testimony, and what not to say to your clients.
Chow for now.
To sign up for consultation visit us at www.evegrey.com or follow me @eveproducer
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