Mobile Apps, The Mapp Rib of your Marketing Campaign

Let's say you made a visit to your favorite hamburger joint, only to find that they were out of hamburgers;  would you leave and go to the next closest place? Would you order the chicken sandwich? Would you go back? You can think of mobile marketing very much the same way.

Mobile marketing is not just a gimmick, the average person has approximately 18 apps on their smart phones.  If you aren't including mobile marketing in your campaign, you will lose to the competitor that does understand the use of this powerful tool.  In this blog I will tell you how important it is to include this ultra cool, ultra vital tool in your marketing campaign.

In an article by Business Insider, there was a statement made claiming 61% of people actually attempt to connect to company websites with mobile devices, and fail simply because the sites are not optimized for mobile use.  As a result, potential customers are lost to the competitions sites which are optimized.   Could you be losing business this way?  Not if you've talked to Randy Zak from Noyzinet Inc.       http://www.NoyziApps.com

Randy Noyzinet has a very diverse background ranging from music production to creating full public relations campaigns.  However,  Zak specializes in marketing by utilizing the tool that  most everyone has, a cell phone. There are over 6 billion cell phone subscriptions worldwide and this astonishing number grows constantly. Zak has discovered software that helps to increase the number of hits received on Youtube (Youtube owned by Google) utilizing a sophisticated social media process that enhances popularity.  Zak has perfected this system along with the app usability.

I was able to witness for myself how quickly he was able to take a post of his web commercial and raise the hits on Youtube from 3 to 7,000 in just 24 hours.  Not only did he get these hits, he received likes as well.  Roughly 300 as an average.  Can you imagine what this says about a business?  It says this business, idea, concept, product etc., is popular.

What popularity does for a business is gives it credibility.  Ever notice some of the best food comes from diners at truck stops?  People go to resturaunts that are busy.  Our psychology is that it must be good if they are all doing it.  So it only makes sense to include in your marketing campaign an element that will allow you to become popular.

S-E-O, Smeshy- E- O.  The trend on the net has shifted from SEO marketing to Social Media Marketing.  Randy's company has a real corner on this tool. While Statisticbrain reports that only 37% of mobile phone users visit social networks, those numbers continue to rise.   Statisticbrain also stated that 76% of people's opinion of being constantly connected was very helpful when it comes to technology.

Statistics do show however,  that FB,Twitter,Linkedin, and Pinterest are some of the highest trafficking areas on the net, so there is no mistake that focus is placed on these sites.  SEO has fallen in the second category for importance in marketing.  A good ad campaign will include social media and it's management along with video.  These are some of the most valued tools that businesses are relying on to maximize their budgets.  Don't get me wrong a good SEO format is still important, but your marketing campaign should focus on Social Media popularity tied in with rich SEO.

The most important money that you can spend on your business is on your advertising and marketing campaign.  Steve Jobs of Apple noted that their advertising with the "Think Different" campaign is what caused them to be an epic success. This genius company was the first to pioneer apps with the iphone. Could it be safe to say,  it's ok to follow our leaders?  I'm not saying you'll be the next Steve Jobs but seeing the benefit of advertising (designed to bring your company to the next level) and helping your company improve should heed positive results.

Many business owners neglect their marketing during tough times.  When in all actuality this is the most important vital aspect.  In order to get sales, you have to advertise and network, in order to advertise and network you need a solid plan that helps your company be found, and make a connection.  While it may seem that print is still the best, most inexpensive way to advertise.  It makes sense to follow what human instinct is all about.  My building houses 12 units and under the mailbox is a very good sized crate that is emptied once a week.  Each week it's full of...you guessed it Junk Mail!  If a good majority of people don't even read this then why do business owners continue to invest their marketing dollars on something that will end up in the garbage?  Companies like Noyzinet and Noyziapps are proving to be a more viable way to spend those important marketing dollars.  They heed results and can prove it.



For more information on Mobile Marketing feel free to give us a shout,  818-287-8422.  The consultation is always free.

http://www.statisticbrain.com/mobile-device-cell-phone-statistics/
http://www.businessinsider.com/bii-mobile-insights-these-mobile-marketing-stats-will-blow-your-mind2-2012-10