During the holidays, I've gotten excited about getting greeting cards from family and friends. On the other hand, the corporate greeting card seems a little less cheerful. Many times the corporate greeting card gets neglected by tossing it to the side and possibly not even getting read. Somehow, knowing everyone in the company has received the same hum drum card takes away the festivity. The fake signature, flimsy stock paper, and the cheesy graphics loses it's luster when consideration goes into how much was spent on postage to a regularly scheduled piece of impersonal mail. It's like getting a cheeseburger wrapper and no burger. In other words, the greeting card that comes from a company may just end up in the garbage along with the cheeseburger wrappers! There are more unique solutions for sending your companies best wishes.
The video greeting card has special uses for directly touching a customer, and showing employee appreciation. Creating this type of video may be less expensive than purchasing the cards and postage. In most cases, it is a more effective and unique approach to letting everyone know they are important and thought about this season. The message in a holiday video can touch someone through emotion, happiness, and joy. The best part of creating this type of product is that the message is entirely up to you. Once you understand how to use this powerful tool, you can see it's impact. First let's talk about what a video greeting card is.
A video greeting card is a video that is created with the intention of sending your holiday cheer and or gratitude. The message expresses your grace toward your clients or your staff's success. A video greeting card can be a festive production or a simple interview. The message should not be more than :10 to :30 seconds in length and should show elements of the season so that viewers are aware that this is special. A video greeting card can be found in many places and not just in your mail box.
Most holiday video are sent by email, mobile banners and ipads. It can be displayed with a QR code and placed on packaging, posted on social medial websites seen as banner ads. It's a great way to wish everyone joy and happiness in a quick message. The video can be both promotional as well as testimonial. Video marketing can be thought of as part of the celebration of the season. The possibilities are endless.
Video greeting cards can be done in many creative ways such as through CEO announcements, Staff Celebrated Messages, or creative full video production like the link placed down below with a family having fun creating faux,yule tide cheer. As part of the years end activities a video booth can be set up at your next holiday party. This is usually done with a backdrop or in front of green screen. Staff and their guests can say a few quick words and then a montage of seasonal spirit can be created.
Who are your targeted viewers? Whether you do a lot of B2B or B2C marketing, Holiday video can be creative and memorable. If it's possible that you deserve a break today, send it to your client databases, post on Twitter, Linkedin, FB etc. No matter what avenue you decide on, this type of marketing is valuable. Why? Because people will watch a :30 second spot and will remember the message. The alternative is opening an envelope and tossing it in the trash because it was not personal.
If you're worrying about getting the greeting cards sent out on time remember video is almost instantaneous once the product is complete. You can control when the viewers see it. People may not always have time to check their mail but most people will watch a 30 second video.
Ecommerce and mcommerce continue to rapidly grow so it only makes sense to use video tools to drive more traffic to websites and get more cash registers ringing. The use of electronic media to drive sales is inevitable. Video marketing is a tool that can help increase sales, it can also retain customers. Remember marketing is put in place to create more revenue not waste it.
In an article by Mass Transmit there are 7 B2B marketing ideas listed that have some real validity. They say the holidays are a time to reestablish those connections and say “thank you” for everything they do for your brand.
Faster than ordering at the drive-thru and heeding more results video marketing is very valuable no matter what the season is.
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http://masstransmit.com/broadcast_blog/7-b2b-holiday-email-marketing-ideas/
http://www.marketingsherpa.com/article/how-to/2012-holiday-trending-tactics# Holiday Marketing
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