Saturday, January 28, 2012

Protect your case in Court with Legal Video Documentation

While legal videography is not new, it is becoming more prevalent.  There are several types of video applications that can be used.  There is also a certain protocol and specific requirements that the videographer must be aware of so that this tool is not thrown out in court.  Insurance companies are learning the value of video tools as well.  Using video is not only a precautionary measurement, it is also a document that prevents malpractice suits and displays safety.   We currently have 3 Videographers on our team that have gone through the certification through the National Court Reporters Association.
The certification is highly important but not a requirement in the state of California.  However, if you don't want to take the risk of getting your video impeached then it's best to stick with the professionals that understand how to do the correct documentation.
There are several video documentations.   Settlement Documentation, Depositions,  Site Inspections, Wrongful Death,  Day in the life, Accident Reconstruction, and Estate Tours are some of the most common.   Settlement Videos are a dramatic representation of a person's life before and after an injury has occurred.  Depositions are pretty self explanatory however, they can benefit a case even if the interviewee is not located in the same area.  Day in Life videos show the person's life from the time they wake up til the time they retire to sleep.  Although these videos are admissible in court, the courts required very strict guidelines as to how these documents are created.   Wrongful death videos are focused more on the family and the loss they are experiencing due to the death of a loved one.  All these videos should be done with a certified videographer.
Certified Legal Video Specialist or CLVS obtain extended training and are only certified through the National Association of Court Reporters.  These individuals are the only ones that should be doing video for legal purposes.  In many cases they will give a letter of authentication and will place the video with the production company.  The Videos are not edited typically and the tapes are placed in a sealed envelope with the letter of authentication.   This should be a standard procedure that the videographer does to make this a true legal document.
Eve Grey Productions L.L.C.  currently has 3 videographers that carry this certification.  We insure that the videos are done with the highest quality and the highest integrity.  For further questions regarding these types of videos check us out at www.evegrey.com or contact us directly.

Sunday, January 22, 2012

Creating Content For Signage

I wanted to share with you some interesting tips on creating digital signage content.  I thought for my business owners out there this would be helpful if you are considering adding digital signage to your business. 
Your most important message should be in the beginning and the end of the sign.  This will help to get their attention and remember the message.
 Use slower speeds on the 1st image than the others and leave enough time at the end for the last message to be remembered.
Choose 2 messages and get rid of the rest.  People like to say too much.  Keep it simple by focusing the messages and not going off on a tangent.
Group together in 3 Key phrases and concepts.  Important words and phrases need to be introduced 2-3 times in a row for enforcement.
Use jingles and Rhymes to help your clients remember.
When you use images of peoples faces or babies this can detract from your message.  Be sure to include these only if it is reinforcing.
Keep Text Clear, Simple and remember to use a Call to Action Statements.  It's best to keep your Logo and the Action Statement On the Screen at all times.
Your Call to Action Statement should Start with a verb, then the subject immediately following.
Use San Serif Fonts and Large Fonts for readability.  Don't go overboard with animation, text hodgepodges and colored texts.  Consider the style of your business and message.
Use Contrast on foreground and background.  This makes a huge difference even if it's done by 10%.
Motion Graphics and images should not interfere with the message either.
Digital signage is more like posters and not TV Commercials.  Each Slide needs to be strong enough to stand on it's own.
All the slides need to be geared toward the full message. 
I hope this is helpful to my readers that are either creating digital signs or are thinking about using digital signs. 
We Do FREE consultations for businesses seeking Video Branding and Marketing, Digital Signs, Apps, and Films.

Monday, January 16, 2012

Eve Grey's Journal: What The Heck Does the Producer Do?

Eve Grey's Journal: What The Heck Does the Producer Do?: I always love the fact that people question my job title. If you aren't in the business you may be wondering the same question. What the h...

What The Heck Does the Producer Do?

I always love the fact that people question my job title.  If you aren't in the business you may be wondering the same question.  What the heck does the producer do?

  I wish there was an easy way to answer this question. Producer's are technically the Architect of the project,  they find the Construction workers who build the house and then make sure the house gets built.

Depending on what capacity of Production, TV vs. Film vs. Video there are different Production Jobs with varying titles.  From Executive Producers to Production Assistants, job descriptions can change drastically.  The smaller the production the more Hats and Tasks the producer will have.   For the use of this blog we will refer to Commercial Production.

People always assume that I'm going to show up with my camera and shoot the commercial.  Not to say that there aren't Camera Operators who are also Producers.  There are a lot of them.  However,  I'm not the one you want shooting your Commercial.  I will hire the one who is best for your budget, who is able to obtain the look that you want to achieve,  and make your life easier in the process.

Why would you hire a Producer if the Camera Guy produces as well?  Why not go through the yellow pages and contact all the Videographers you can,  review all their demo reels, negotiate their pricing after spending 20 hours of discussing your projects birth, conception and delivery of your commercial.

Then after you have wrote your script with the Camera Operator, you can also be sure to do all the scheduling, and hiring the crew, you will have to contract with them and be sure you know all the details of the project.  The producer helps you select your Camera Operator, they are able to communicate with the crew in both the technical terms and then relay the message to you so that you can understand it without going to film school.  The Producer makes your life easier by managing your project for you.  They know the camera people and their skill levels.  They know which Editors are capable of telling  your story with the best skills.  They keep the project on target and ensure deadlines.  The producer looks out for the integrity of the project and has the  Executive Producer (the customer) best interest at all times.

If you hire a production crew to do your Commercial, you are the one with the money and therefore are the boss.  Everyone else works for you including the Producer.  So What the heck does the Producer do? The Producer makes your life easier and ensures that your project is delivered and that you are happy with the results.   You deal with one person and delegate the responsibilities to them.  They in turn will handle the rest.

Making videos can be fun, easy and can get you great results.  If you were going to build a house you would hire a contractor.  Think of a producer as the same. 

Friday, January 6, 2012

Eve Grey's Journal: Entertainment Professionals Charge Consultation Fe...

Eve Grey's Journal: Entertainment Professionals Charge Consultation Fe...: Managers, and other professionals in the entertainment industry have the ability to charge a fee for consultation. Before opening your wa...

Entertainment Professionals Charge Consultation Fees

 Managers, and other professionals in the entertainment industry have the ability to charge a fee for consultation. 
Before opening your wallet ask yourself what you are paying for,  and is it worth it?  
It could be?  How do you determine if it's worth it or not?
Does the person have credibility?  I have been in the Entertainment business for over 20 years.  I'm a great resource and have a lot of real connections.  I make sure that after the consultation the person leaves with a feeling like their money was well spent because I give them tons of information.  I also have recommendations from people that have worked with me. 
Legally,  I am able to charge a fee for someone who wants to take the 20+ years I have had gaining experience and knowledge to pick my brain.  There is a lot of research that goes into becoming a professional. 
Depending on the state you live in there could be laws for professionals for charging fees.
California requires Talent Agents to be licensed and they cannot refer you to photographers or other professionals that sell you portfolio's or training.   Be sure to check your state's laws and requirements. 
Getting an agent here also requires a referral at times.  What does this mean?  Unless the agent knows you they won't meet with you unless someone they know and trust give you a referral. Often you can contact the agency and talk to the receptionist and ask what the person requests as protocol for working with you.  In the state of California, if an agent charges you a consultation fee,  run!
Many times I will require an appointment and a small fee to spend an hour of my time to give consultation.  My time is minimal and very valuable to me.  If I didn't do that I would be spending most of my time talking to people wanting to pursue careers and not spending time doing my other responsibilities like Sales, Advertising, Marketing, Running a Business, Finding Camera Operators and Editors work, returning emails and phone calls, writing proposals and bids, sending submissions...etc. (you get the picture).  Over the past two days I have had 3 people request information from me.  One is asking me to seek representation for thier dog?
Last night after 8pm a cab driver dropped by my studio and asked if he could give me a cd with music that he wants to have published for commercial use.  He asked if he could discuss with me how to go through the process?
I run a business, I have business hours and my time is valuable so for this person I kindly explained that I charge $50 for consultation and it needs to be done by appointment.  When he returns,  I will have people for him to contact,  ideas for him to enhance his goals, and a solid game plan.  I think it's well worth the small fee that he is paying for the amount of research and development of his career?  Don't you?  I also think it was fair for me to request the fee and an appointment as my studio is closed after 6pm. 
If you are in the Entertainment business don't feel bad for charging fees to people who might suck the life out of you.  It's business, not personal.
If you are someone wanting to be in the business, pay for the consultation or do the research yourself? it's as simple as that.

Sunday, January 1, 2012

Cops all Night 2012

Well, another year has come and gone and if you're reading this we are both grateful for the fact that you are still here.  One for the fact that you are still reading this, the other for the fact that you are still alive and can read this? 
What a crazy year 2011 has been.  We have survived so much over this year,  (for everyone this is personal)  so much that we can look back and laugh after crying hopefully.
2012 has a lot in progress already.  Hopefully everyone can look within for the progress they need to achieve this year. 
  Be Thankful, and Grateful as I am even for those who read this Blog.  I am so thankful to you for letting me be interesting enough for you and I to click. 
  Good luck to all of you for this coming year.   May you be blessed, have fun and get some real action (again up to you) out there to feel successful. 
Keep it real no matter how bad your s&p is?